Harris Interactive polled 2,576 Americans between January 18 and 25, 2010. Over the last six months, we have decreased our morning coffee purchases and increased brown bagging lunches, but still won’t give up our cell phones.
Here’s a brief highlight of some of the findings directly from the study:
- Almost half (45%) say they are brown bagging lunch instead of purchasing it, with 8% having considered doing so; 34% say this is not applicable to them;
- Two in five (39%) are going to the hairdresser/barber/stylist less often and 8% have considered doing so;
- One-third of Americans (34%) have switched to refillable water bottles instead of purchasing bottles of water while 10% have considered doing so;
- The media is also taking a hit as 33% of U.S. adults have cancelled one of more magazine subscriptions, one in five (19%) have cancelled a newspaper subscription and 22% have cancelled or cut back on cable television service with an additional one in five (20%) having considered doing so; and,
- One in five Americans say they have cut down on dry cleaning (22%) and stopped purchasing coffee in the morning (21%).
What was amusing though, was that 52% said that they had not or would not consider cancelling their cell phone plan, while 15% have already done so.
Could you give up your cell phone?
I have to be honest, I’ve considered cancelling my plan at the end of the contract this summer. The challenge then though is that we don’t have a home phone and everyone I know has my current number. So I don’t think we’ll be cancelling.
Of course, a two year contract makes it difficult to cancel your contract without paying an exorbitant termination fee. I’m personally very interested in seeing the outcome of the FCC’s inquiries into Verizon and their new $350 termination fee.
Harris asked respondents, “Have you done or considered doing any of the following over the past six months in order to save money?” Here’s how America responded.
They also dissected the responses by age group. Apparently, older or mature individuals have made fewer cuts.
So what are you doing to cut back? Are you returning to any of your old habits? Let us know in the comments.